Brand Management

Unique Features

• Learn up-to-the-minute techniques for brand strategy in a digital marketing landscape—in just four or five courses.
• Tailor your learning by choosing electives that align with your goals, exploring topics such as brand innovation or marketing in the service sector.
• Deepen your learning with experience through applied projects and real-world case studies.
• Access career guidance from expert counselors at Northeastern’s office of Employer Engagement and Career Design.
• Grow your professional network by studying with peers from diverse academic and industry backgrounds.
• Build toward a future master’s degree at Northeastern by earning credits you can apply toward an eligible program.

Program Objectives

The Graduate Certificate in Brand Management is designed to help professionals in any industry learn to create brands that are uniquely positioned to stand out from the competition. This flexible program builds your skill set and deepens your knowledge base in just four or five courses, giving you a valuable credential that you can leverage for a more senior role at your current job, use as a stepping stone toward a new position, or build the foundation for a future master’s degree at Northeastern.

The coursework blends knowledge from marketing, strategy, and finance to build an analytical approach that can be used from the planning and forecasting stages through measuring the performance of the final product.

Career Outlook

The Graduate Certificate in Brand Management is a powerful step toward accelerating your career, whether you’re already in marketing or new to the field. The program can help current brand managers hone their skills, fill in knowledge gaps for professionals in functions that intersect with marketing, or upskill professionals from another function looking to move into brand management.

Employers especially value the signature D’Amore-McKim emphasis on the role of data and technology in the global marketplace. Depending on your experience and available opportunities, you may be able to leverage your graduate certificate for a role with more influence on decision-making, a higher salary, or greater job security—or land a new position altogether. You may also consider applying credits earned toward an eligible master’s degree at Northeastern, such as the Part-Time MBA program.

Accreditation Information

Accredited by the Association to Advance Collegiate Schools of Business International—the highest standard of achievement for business schools worldwide.