Media Advocacy

The Master of Science in Media Advocacy enhances students’ abilities to lead and contribute to mission-advancing efforts for a wide variety of organizations—from advocacy and lobbying organizations, trade and labor groups, and nonprofit entities, to strategic communication and government affairs departments. Created through a collaboration between Northeastern University’s School of Journalism and School of Law, the degree uniquely combines foundations in governmental structures and the legal system with sophisticated training in the latest communication techniques. These include social media, web communications and videography, as well as data analytics and data-driven storytelling.

As today’s organizations—from government entities to nonprofits to large corporations—increasingly understand the ways in which they must effectively communicate in visual, textual, and audio forms, they are seeing a substantial need for employees and thought leaders who possess these media skills. In response, the MS in Media Advocacy equips students with the knowledge and skills necessary to apply research-driven strategic communication techniques and multimedia skills in diverse formats. The program incorporates diverse disciplines, including data and information visualization, and the opportunity to specialize in specific areas such as civil rights or environmental policy, experience design, and more. With this inclusive curriculum, graduates will be prepared to directly and indirectly advocate for organizations, ideas, and initiatives in a multitude of fields, while also becoming media-empowered citizens in a global, media-driven society.

More Details