Brand Management
Certificate
Develop the skills to create a competitive brand strategy with Northeastern's Graduate Certificate in Brand Management. Gain experience in analytics, marketing, and strategy through four or five master's-level courses.
Program overview
Build brands that inspire
Building a successful brand in today’s digital economy requires skills that can evolve with the marketplace. Northeastern’s Graduate Certificate in Brand Management equips you with the tools to create an integrated brand strategy in just four or five master’s-level courses.
Learn from renowned faculty and industry leaders in branding and marketing as you study real-world cases. Core coursework blends analytics, marketing, strategy, and finance, helping you assess customer needs, company capabilities, and competitor strengths. You’ll explore strategies informed by your analysis and measure their impact-helping you understand which risks are worth taking.
Building a successful brand in today’s digital economy requires skills that can evolve with the marketplace. Northeastern’s Graduate Certificate in Brand Management equips you with the tools to create an integrated brand strategy in just four or five master’s-level courses.
Learn from renowned faculty and industry leaders in branding and marketing as you study real-world cases. Core coursework blends analytics, marketing, strategy, and finance, helping you assess customer needs, company capabilities, and competitor strengths. You’ll explore strategies informed by your analysis and measure their impact-helping you understand which risks are worth taking.
Northeastern University’s D’Amore-McKim School of Business is accredited by the Association to Advance Collegiate Schools of Business International (AACSB), the highest standard of achievement for business schools worldwide.
- Personalize your curriculum and schedule to align with your goals.
- Study at our Boston campus, a global business hub.
- Build confidence and skills through applied project work and real-world case studies.
- Receive expert guidance from the D’Amore-McKim Graduate Career Center.
- Engage with experiential learning opportunities like DATA Club and IDEA, Northeastern’s student-led venture accelerator.
- Lay the groundwork for a future MBA—you may be able to apply completed credits toward an eligible master’s degree at Northeastern.
Adapt to a rapidly changing marketplace by acquiring new skills and refreshing existing ones. This certificate equips you with specialized, up-to-date knowledge valued by companies, helping you plan, implement, and measure brand strategies. Gain confidence to pursue roles such as account manager or coordinator.
Experience is the signature feature of a Northeastern education. Your courses for the Graduate Certificate in Brand Management will center around case studies and applied project work, allowing you to learn from the experience of real companies and hone your skills in a team setting. You can also strengthen your marketing and analytics expertise outside the classroom through unique applied opportunities:
Admissions
Apply to the program
A graduate degree or certificate from Northeastern can accelerate your career through rigorous academic coursework and real-world professional experience in your area of interest. Apply to take your career to the next level.
A graduate degree or certificate from Northeastern can accelerate your career through rigorous academic coursework and real-world professional experience in your area of interest. Apply to take your career to the next level.
Our admissions process operates on a rolling basis, and we recommend that you complete your application early to maximize your chances of securing enrollment.
Spring Term
| Application Deadline: | Decision Notification: |
| Sept. 26, 2024 | Rolling Basis |
| Oct. 24, 2024 | Rolling Basis |
| Dec. 5, 2024 | Rolling Basis |
Fall Term
| Application Deadline: | Decision Notification: |
| Jan. 9, 2025 | Rolling Basis |
| March 27, 2025 | Rolling Basis |
| May 15, 2025 | Rolling Basis |
| June 26, 2025 | Rolling Basis |
| Aug. 7, 2025 | Rolling Basis |
Application form
Application fee
A personal statement (less than or equal to 500 words) and a short essay (less than or equal to 300 words)
Resumé
One letter of recommendation
Academic transcript(s) from all undergraduate and graduate schools attended
Kira online interview (by invitation, access is provided after submitting your application)
Optional GMAT/GRE test scores (for more information, review our admissions policies)
TOEFL, IELTS, Duolingo, or PTE Academic (for international students only, view more information and waiver eligibility in our admissions policies)
Passport or permanent residency card (if applicable)
Program objectives
Prepare for success
Develop a successful brand strategy, stay in step with the evolving digital marketplace, and build a suite of strategic, marketing, analytics, and finance skills.
Learn to develop integrated brand strategies informed by customer needs, company capabilities, and market analysis.
Connect with a global network of students, alumni, and industry partners to open doors to various career paths, including roles like brand manager, product manager, and licensing coordinator.
Degree building
Stack your certificate
Earning a graduate certificate is a fast and affordable way to acquire specialized skills while building toward your master’s degree. Upon completion of this certificate program, you may be able to apply your credits to an eligible master’s program, saving time and money on your degree.
Some of the eligible master’s programs for this certificate include:
Contact an enrollment counselor to learn more about eligibility requirements.
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Cost of attendance
Tuition and financial aid
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$22,608 - $28,260Tuition in USD
Estimated Total Tuition
This is an estimate based on the tuition rates for Academic Year 2025-2026 and does not include any fees or other expenses. Some courses and labs have tuition rates that may increase or decrease total tuition. Tuition and fees are subject to revision by the president and Board of Trustees at any time. Select programs at select campuses offer additional scholarships of up to 25% off the listed price for domestic students studying on campus. For more detailed information, please visit Student Financial Services.
For students interested in pursuing financial assistance or educational loans, additional educational costs, known as Cost of Attendance (COA) components, can be included in the calculation of aid and loan eligibility. Components may include food, housing, books, course materials, supplies, equipment, transportation, personal expenses, and the cost of obtaining a first professional licensure. You can find comprehensive details on the Student Financial Services website. Please keep in mind that COA can vary significantly depending on academic program, enrollment intensity, and individual circumstances.
There are many ways to pay for your education, including scholarships, financial aid, and more. Connect with a financial counselor to learn about your options and make your dream a reality.
Visit tuition & financial aidTotal Cost of Attendance: This figure reflects the cost-per-credit pricing for the current academic year. The total cost of attendance is dependent on the pace at which students complete the program. Please visit the Student Financial Services site for a more detailed breakdown of pricing per credit and other program fees.
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We’re here to answer your questions about this program, the application process, and more. Complete the form below to receive additional program details and speak with a member of our enrollment team.