D'Amore-McKim School of Business

Marketing Analytics

Certificate: Boston, MA
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Designed for professionals looking to sharpen their data skills in comtemporary marketing, the Graduate Certificate in Marketing Analytics prepares you to stay in step with today’s digital economy through a consistent focus on data analysis and evidence-based marketing strategy.

Boston, MA
Location
Part-Time
Commitment
1-3 years
Duration of Program
Fall, Spring
Entry Terms
No
Meets F1 Visa Requirements
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Overview

Marketing in today’s technology-driven environment requires a deep understanding of data—and how to leverage it to communicate effectively with your customers. With a Graduate Certificate in Marketing Analytics from the D’Amore-McKim School of Business, you’ll learn how to collect and analyze data to drive your marketing strategy and gain deeper expertise in the tools you need to master new media.

In this flexible, short-term program, you’ll explore how companies capture, process, and analyze large amounts of data to make business decisions, solve problems, and improve marketing efforts. Your graduate-level coursework, which consists of four to five courses, will focus on the role of data and technology as it relates to marketing planning. You’ll deepen your understanding of predictive analytics and evidence-based strategies and advance your computational, analytical, and strategic thinking skills.

When you are ready to pursue a full graduate degree at D'Amore-McKim—now or in the future—the credits you earn during the certificate program may be applied to eligible master’s programs, including the MS in Business Analytics and the part-time MBA. This is a valuable opportunity to turn your career-enhancing graduate certificate into a more advanced professional credential.

Dive deeper into the Graduate Certificate in Marketing Analytics program on the D’Amore-McKim School of Business website.

More Details

Unique Features

  • Develop critical analytics skills taught specifically from a marketing perspective.
  • Gain deeper expertise in digital marketing and trends in technology and new media—all part of Northeastern’s signature focus on the digital economy.
  • Select one additional elective beyond the required 12 credits to deepen your knowledge.
  • Build your confidence through Northeastern’s practice-oriented approach to learning—spearheaded by world-class faculty with significant industry experience.
  • Get expert career guidance from an experienced counselor at our Employer Engagement and Career Design Center.
  • Build the foundation for a master’s degree from Northeastern in the future—you may be able to apply your certificate credits to an eligible master’s degree at D’Amore-McKim or the College of Professional Studies.

Accreditation Information

Accredited by the Association to Advance Collegiate Schools of Business International—the highest standard of achievement for business schools worldwide.

Testimonials

"Customers are at the center of analytics. The Graduate Certificate in Marketing Analytics enables you to link insights to market needs. We develop your ability to understand what people need, and use data to find new ways to serve these needs. From how consumers think, to optimizing return on marketing investment, this qualification will help you get more out of the data you already look at, and push you to explore additional analytical methods."

Kwong Chan, Executive Director, Data Initiative; Faculty Director, MS in Business Analytics

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Admissions

A graduate degree or certificate from Northeastern—a top-ranked university—can accelerate your career through rigorous academic coursework and hands-on professional experience in the area of your interest. Apply now—and take your career to the next level.

Program Costs

$21.1K *
Tuition

Finance Your Education We offer a variety of resources, including scholarships and assistantships.

How to Apply Learn more about the application process and requirements.

Requirements

  • Application form
  • Application fee
  • A personal statement (<=500 words) and a short essay (<=300 words)
  • Resumé
  • One letter of recommendation
  • Academic transcript(s) from all undergraduate and graduate schools attended
  • Kira online interview (by invitation, access is provided after submitting your application)
  • Optional GMAT/GRE test scores (for more information, review our admissions policies)
  • TOEFL, IELTS, Duolingo, or PTE Academic (for international students only, view more information and waiver eligibility in our admissions policies)
  • Passport or permanent residency card (if applicable)

Are You an International Student? Find everything you need, from tuition and financial aid to deadlines and procedures.

Admissions Details Learn more about the D’Amore-McKim School of Business admissions process, policies, and required materials.

Admissions Dates

Our admissions process operates on a rolling basis, and we recommend that you complete your application early to maximize your chances of securing enrollment. 

Spring Term
Fall Term
Application Deadline: Decision Notification:
Oct. 4, 2023 Rolling Basis
Nov. 9, 2023 Rolling Basis
Dec. 7, 2023 Rolling Basis
Application Deadline: Decision Notification:
Feb. 1, 2024 Rolling Basis
March 21, 2024 Rolling Basis
May 9, 2024 Rolling Basis
June 7, 2024 Rolling Basis
July 3, 2024 Rolling Basis
Aug. 1, 2024 Rolling Basis
Curriculum

Industry-aligned courses for in-demand careers.


For 100+ years, we’ve designed our programs with one thing in mind—your success. Explore the current program requirements and course descriptions, all designed to meet today’s industry needs and must-have skills.

 

Experiential Learning

Integrating classroom instruction and academic thinking with authentic, experience-fueled learning is what we do best at D’Amore-McKim. It’s an approach that expands your knowledge base, develops your creative mindset, and prepares you to meet the shifting demands of today’s business world.

Experience is embedded into our curriculum by our expert faculty, who bring their own unique industry knowledge and insights to everything they teach. Through project-based coursework, you’ll add real business experience to your portfolio and gain skills that you can take with you far into your career.

As a Graduate Certificate in Marketing Analytics student, you’ll benefit from Northeastern’s unique emphasis on experience. As you progress through your program, you’ll have the opportunity to…

  • Learn from renowned faculty who are experienced practitioners and thought leaders in their respective fields.
  • Study real-world cases that powerfully illustrate course learnings.
  • Test concepts in the workplace for immediate impact.
  • Get involved with on-campus experiences such as Data Initiative and IDEA Student-Led Venture Accelerator.
Faculty

Our Faculty

Northeastern University faculty represents a broad cross-section of professional practices and fields, including finance, education, biomedical science, management, and the U.S. military. They serve as mentors and advisors and collaborate alongside you to solve the most pressing global challenges facing established and emerging markets.

Experience is embedded into our curriculum by our expert faculty, who bring their own unique industry knowledge and insights into everything they teach.

Students

By enrolling in Northeastern, you’ll gain access to students at 13 campus locations, 300,000+ alumni, and 3,000 employer partners worldwide. Our global university system provides students unique opportunities to think locally and act globally while serving as a platform for scaling ideas, talent, and solutions.

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