Digital Media Connect

Unique Features

• Change careers and break into the digital media industry without getting a second bachelor's degree. Prospective students should be aware that there are 12 quarter hours required of programming coursework that should be completed in the first quarter of the program.
• Four foundation courses focus on visual communications, programming foundations, and web creation, helping you connect your current background to a new digital media track.
• Complete an in-depth capstone experience working under the guidance of a faculty advisor.
• Six concentration options provide a specialized focus on distinctive areas of digital media, and optional digital media workshops are also available.
• Cohort program format is designed to enhance collaboration and networking opportunities for students.

Learning Outcomes

1. Specialized Knowledge
   Design and produce interactive websites and application prototypes incorporating a variety of digital media based on established human computer interaction principles, theory, and research.
2. Broad and Integrative Knowledge
   Assess broad communication and entertainment project goals to then design a variety of interactive digital media projects drawing on the perspectives and methods of several interrelated creative fields.
3. Applied and Collaborative Learning
   Apply digital media narrative principles and a range of technologies and visual, design, and programming ideas to provide creative and timely solutions for practical digital media challenges.
4. Civic and Global Learning
   Develop a formal proposal, real or hypothetical, addressing a challenge or opportunity in cross-cultural and global information and communication.
5. Experiential Learning
   Synthesize and transfer learning to new, complex situations within coursework or beyond the classroom.

Who Will Your Classmates Be?

This program is appropriate for individuals with backgrounds in communications, graphic design, marketing, journalism, gaming, video, or science and technology.

An undergraduate degree is required. It is recommended that you enter the program with foundational knowledge of visual communications or programming (such as an undergraduate art or computer science course). However, introductory courses in both subjects are offered as part of the program for students with no formal experience.

Transfer Credit Opportunities for Certifications from Professional Associations

Successful applicants for a master's degree program in the Social Media concentration with their HubSpot Academy Certification:

• Will receive 4 quarter hours of transfer credit – a 6% savings in tuition
• Will be able to earn a master’s degree by completing 14 courses, rather than 15
• Transfer credit is awarded for the following course: DGM 6285 Interactive Marketing Fundamentals