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D'Amore-McKim School of Business

Marketing Analytics

Certificate

Dive deep into the numbers that drive good marketing strategies. Use predictive analytics and market research to launch a successful marketing campaign.

Program curriculum Explore D'Amore-McKim School of Business
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Program Format
On ground
Time Commitment
Part Time
Duration
1 - 3 Year(s)
Entry Term(s)
Fall, Spring
Meets F1 visa requirements
No
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Program overview

Up-to-the-minute data skills

Northeastern’s Graduate Certificate in Marketing Analytics equips you with the latest skills to turn data into intelligent marketing strategies. In just 12–15 credits, you’ll learn how to link insights to customer needs using predictive analytics, market research, and digital marketing tactics.

Under the guidance of expert faculty, you’ll build proficiency in SPSS, Python, or R for marketing analysis and tackle real-world cases that prepare you to excel in today’s data-centric marketplace. Personalize your curriculum to match your career goals, and leverage your new analytical expertise to drive impactful marketing decisions.

Accredited by the Association to Advance Collegiate Schools of Business International—the highest standard of achievement for business schools worldwide.

  • Personalize your curriculum to align with your career objectives.
  • Master industry-standard tools like SPSS, Python, and R for effective marketing analysis.
  • Gain real-world experience through case studies and applied project work, an experience-based approach that sets Northeastern apart.
  • Study on our vibrant Boston campus, located in a global business hub.
  • Access expert guidance from the D’Amore-McKim Graduate Career Center.
  • Apply your credits toward a future MBA or eligible master’s degree at Northeastern.

Stay ahead in the fast-paced digital business landscape. This certificate will provide you with real-world skills companies value, opening doors to roles in marketing analysis, strategy, and digital marketing.

At Northeastern, learning extends beyond the classroom. Your marketing analytics courses will immerse you in case studies and applied projects, allowing you to collaborate with top companies and refine your skills. Engage in unique experiential opportunities like the Data Initiative, Data KIPS, or join IDEA, Northeastern’s student-led venture accelerator, to further enrich your business knowledge.

Admissions

Apply to the program

A graduate degree or certificate from Northeastern can accelerate your career through rigorous academic coursework and real-world professional experience in your area of interest. Apply to take your career to the next level.

Our admissions process operates on a rolling basis, and we recommend that you complete your application early to maximize your chances of securing enrollment.


Spring Term

Application Deadline:Decision Notification:
Oct. 1, 2025Rolling Basis
Dec. 1, 2025Rolling Basis

Fall Term

Application Deadline:Decision Notification:
Nov. 1, 2025Rolling Basis
Jan. 1, 2026Rolling Basis
May 1, 2026Rolling Basis
Aug. 1, 2026Rolling Basis

To apply, log in—or create an account—on our application portal, choose your program, and answer a few questions. You’ll need to submit:

  • Application form

  • A personal statement (<=500 words)

  • Resumé

  • One letter of recommendation

  • Academic transcript(s) from all undergraduate and graduate schools attended

  • Kira online interview (by invitation, access provided after submitting your application)

  • Optional GMAT/GRE test scores

  • TOEFL, IELTS, Duolingo, or PTE Academic (if applicable)

  • Passport or permanent residency card (if applicable)

Program objectives

Prepare for success

Become a strategic marketer by mastering advanced analytical tools and developing a data-driven approach to marketing decisions.

Build proficiency in analysis

Get the real-world experience using SPSS, Python, or R you need to conduct marketing analysis and extract actionable insights from complex datasets.

Make data-driven decisions

Learn to apply predictive analytics and market research to make informed marketing choices that resonate with customer needs and drive business growth.

Connect with us

Want more information?

We’re here to answer your questions about this program, the application process, and more. Complete the form below to receive additional program details and speak with a member of our enrollment team. 

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Degree building

Stack your certificate

Earning a graduate certificate is a fast and affordable way to acquire specialized skills while building toward your master’s degree. Upon completion of this certificate program, you may be able to apply your credits to an eligible master’s program, saving time and money on your degree.

Some of the eligible master’s programs for this certificate include:

Contact an enrollment counselor to learn more about eligibility requirements.

Market outlook
Industry at a glance
Here's a look at current market trends and the career landscape.

Occupations

Cost of attendance

Tuition and financial aid

  • $22,608 - $28,260
    Tuition in USD

Estimated Total Tuition

This is an estimate based on the tuition rates for Academic Year 2025-2026 and does not include any fees or other expenses. Some courses and labs have tuition rates that may increase or decrease total tuition. Tuition and fees are subject to revision by the president and Board of Trustees at any time. Select programs at select campuses offer additional scholarships of up to 25% off the listed price for domestic students studying on campus. For more detailed information, please visit Student Financial Services.

For students interested in pursuing financial assistance or educational loans, additional educational costs, known as Cost of Attendance (COA) components, can be included in the calculation of aid and loan eligibility. Components may include food, housing, books, course materials, supplies, equipment, transportation, personal expenses, and the cost of obtaining a first professional licensure. You can find comprehensive details on the Student Financial Services website. Please keep in mind that COA can vary significantly depending on academic program, enrollment intensity, and individual circumstances.

There are many ways to pay for your education, including scholarships, financial aid, and more. Connect with a financial counselor to learn about your options and make your dream a reality.

Visit tuition & financial aid

Total Cost of Attendance: This figure reflects the cost-per-credit pricing for the current academic year. The total cost of attendance is dependent on the pace at which students complete the program. Please visit the Student Financial Services site for a more detailed breakdown of pricing per credit and other program fees.

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