Marketing

Accredited by the Association to Advance Collegiate Schools of Business International—the gold standard for business schools worldwide.

• Personalized learning: Customize your curriculum to align with your unique career objectives.
• Real-world experience: Gain practical skills through applied project work and real-world case studies, fostering confidence in your marketing abilities.
• Prime location: Study in the heart of Boston, a vibrant global business hub with a dynamic marketing scene.
• Career support: Receive expert guidance from the D’Amore-McKim Graduate Career Center to help you navigate your career path.
• Gateway to an MBA: Earn credits that can be applied toward a future MBA at Northeastern, setting the foundation for further education.
• Flexible and future-focused: This program is designed with flexibility in mind. Study full-time or part-time, and select electives that amplify your skills in the areas that matter most to you.

With technology evolving rapidly, staying current is crucial for marketing professionals. This certificate equips you with the specialized skills companies seek, showing your commitment to professional development. Whether you’re looking to climb the career ladder or pivot to a new role, this program provides you with the expertise to leverage digital marketing tools and strategies that drive customer value and trust.

Experience is the signature feature of a Northeastern education. Your courses for the Graduate Certificate in Brand Management will center around case studies and applied project work, allowing you to learn from the experience of real companies and hone your skills in a team setting. You can also strengthen your marketing and analytics expertise outside the classroom through unique applied opportunities:

• DATA Club
• Data Kips
• IDEA, Northeastern’s student-led venture accelerator

Our admissions process operates on a rolling basis, and we recommend that you complete your application early to maximize your chances of securing enrollment.

*Final deadline for international applicants needing a new F-1 or J-1 visa

To apply, log in—or create an account—on our application portal, choose your program, and answer a few questions. You’ll need to submit:

• Application form

• A personal statement (<=500 words)

• Resumé

• One letter of recommendation

• Academic transcript(s) from all undergraduate and graduate schools attended

• Kira online interview (by invitation, access provided after submitting your application)

• Optional GMAT/GRE test scores

• TOEFL, IELTS, Duolingo, or PTE Academic (if applicable)

• Passport or permanent residency card (if applicable)